Interior Designers, Wholesalers, and Showrooms Struggle to Meet Customer Demands

Photo by: David Marcu -441unsplash.com

Great customer service is at the heart of any successful business, no matter how big or small. It’s motivated us for a while, but the bar keeps getting higher. Nordstrom first served up the mantra “the customer is always right” back in the 1980’s. They set a standard for excellence in customer service that earned Nordstrom top-ranking for decades. The words “Nordstrom-level service” and best practice were synonymous.

But in the last couple of years, Amazon and Apple leap-frogged over Nordstrom as the companies that killed it as top performers in best customer service ratings. Best practice standards jumped with them. Not only is the customer always right, but they’ve also been crowned. Call the customer king or queen, if you prefer, the point is, they rule. What they experience from your products and services is the only thing that matters.

Photo by: Tran Mau Tri Tam -50424 unsplash.com

And the big guys are getting it right. This prompted me to pause. To take a step back, and look at what this means to the interior design business. Why? Because it means we’re all changing as customers. Our expectations are dramatically higher. We’re now keenly aware we’re the center of the business universe. In this customer-centric data-driven world, most of us have embraced the “you need to know everything about me when I call or show up, and I need this now” mindset. A little frightening, but true.

VIOSKI James Desk, solution ready


What happens when these same customers step out of the data-driven matrix and call on the world of interior design where everything is driven by art, design, aesthetics and a visual vocabulary? Isn’t it likely they’ll have the same high expectations when it comes to customer service? We certainly think so.

And we’re not the only ones. We ran across this excellent blog on customer experience from an interior designer’s point of view entitled “Reality Check: Why the best interior designers study customer experience.” Couldn’t agree more.

Photo by: Timothy Muza -572 unsplash.com

We’ve always taken great pride in how we serve our clients when redefining modern furniture. Personalized service is core to who we are at VIOSKI. But like any progressive business, we’re constantly evaluating how we can continue to deliver the best possible experience for every client or customer. To see what we can learn from the big guys and from our own experience, to make sure we’re exceeding the growing expectations of today’s most discerning customers. We came up with 9 customer service guidelines for our business which may be of help to yours:

1  Keep the end goal in mind. Start with the desired outcome. Identify conditions for satisfaction that must be met when all is said and done. Act in a way that will create this outcome every step of the way. At VIOSKI, our end goal is to deliver amazing product that will last and look beautiful. Ultimately, to create a magical, visceral experience for every client.

Kenneth Brown Designs, customizing the Mitosi into pods for the Hyundai Ad Agency

2  Think like the customer first. We ask a lot of questions up front. Get to know the customer, what they need. Learn about their project. Do a lot of listening. Step into their shoes. See things from their perspective to get insight into how we can best serve them. The big guys have big data. We have our inherently social nature.

Photo by: Hiedi Sanstrom -173946 unsplash.com

3  Guide with expertise and knowledge. We have a wealth of information to share, after 13 years of designing and handcrafting furniture. Recognizing some customers need more help than others, we guide each customer through every step of the design, ordering, and delivery process. Anticipating needs. Instilling confidence. Making sure the experience is comfortable, easy, and exciting.

Photo by: bench-accounting-49906 unsplash.com

4  Over communicate. We communicate a lot. For us, the person to person conversation is still the most important. We back things up via emails to make sure we’re aligned with our customers’ vision, timeline and budget throughout the entire project. The big guys have automation down. Our communication is authentically human and personalized.

Photo by Kevin Curtis courtesy of Unsplash.com

5  Get a visual. Using CAD drawings based on simple floor plans, we show customers what the furnishings will look like in their home or commercial space before making any commitments. We add color. Provide options. Add an area rug. Show balance and proportion for a room. We tell the truth about what works and doesn’t. We’re committed to making sure the furniture pieces are exactly what the customer wants. They can also come to our showroom to experience it first-hand. The more they see, the better.

Photo by: Farzad Nazifi -71686 unsplash.com

6  Keep listening. We never forget it’s the voice of our customers who will drive our business forward. Keeping them engaged and loving what we do is a must. If they’re not happy with something, make adjustments, provide more information, visuals, whatever we need to do to make them happy. No one can afford to have a disappointed customer in this connected online world. Even over a tiny detail.

Kenneth Brown, Collaborative Space Nicholas I Sectional Customized


7  Make the complex simple and relatable. Furnishing a home or business with custom pieces is a big deal. Customizing beautiful things that go into someone’s home or work space involves a lot of decisions. Scale, proportion, fabric selection, color, configuration, dimensions all must be considered. We meticulously handcraft every product to customer specifications. It’s on us to make everything simple and relatable.

Photo by: bench-accounting-49908 unsplash.com

8  Let your passion roar. We love what we do and our passion is contagious. This is something we all can learn from Apple. When you walk into an Apple store, you’re showered by enthusiasts who are genuinely excited by Apple products and technologies. They can’t wait to show you how it all works. They pour on the passion, and it’s fun.

9  Make realistic promises, and keep them. We get clear about timelines and budgets way up front in a project. Our products are handcrafted in California, so we deliver much faster than overseas production. But we never sacrifice quality for time. We always uphold our standards for excellence, and set clear delivery expectations. We keep our promises. Our customers return to us.

Photo: Lynni Hutton Design with Fratelli Chair/Lounge and Sotto Coffee Table


In-arguably, the customer service bar has been raised by increasingly personalized service, online ratings and public reviews. Even the big guys have figured out how to simplify every aspect of customer service to maximize satisfaction. Surely, we in the interior design field can do it better on a smaller scale. With the wind of artistic expression at our back, we’re poised to create all the more magical and memorable experiences to keep customers coming back for more. After all, a satisfied customer is the biggest measure of success for all of us.

If you have ideas about customer service to share, we love to hear them in the comments.

VIOSKI is an experience of artistic expression brought to life in timeless furniture design. Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. It’s handcrafted in California by master artisans who devote themselves to extraordinary quality. New-century modern service.



Don’t miss these 5 favorite blogs if you love Redefined Modern Design

As always, the best blogs are a dialogue, so let us know what you are thinking in the comments

Have a passion for modern design and architecture? Love to travel? Appreciate art? Curious about the world of science and nature? Then we think you should see these blogs. They’re some of our favorites from the last couple of weeks.

As we’ve previously confessed, we don’t always repost right away, so, if you’ve already seen them, we hope you share our excitement about these captivating stories. Our appreciation goes out to all those who originally posted them. Thank you!

Take a moment, and check these out. We don’t think you’ll regret it.

1  Fabric art exhibition in the Netherlands

This art exhibit at The Helmond Museum in The Netherlands, is fascinating. It celebrates the anniversary of the 170-year history of the iconic Dutch fabric design brand, Vlisco. The artists who created the exhibit are mind-blowingly creative. They’ve imagined an evocative experience that stays with you. The colors and patterns alone are worth a look, and the rich history reveals depth well beyond the fabric. In a word—magnificent.

2  Modern buildings that demand a double take

Plain and boring facades are a thing of the past for these 10 modern buildings. Gone are the days when architects were compelled to design buildings to match up to the aesthetics of the neighborhood. These are literally works of art.Each one of these are completely unique, and certainly cause one to take a second look. Well actually, more likely to stare. Creativity radiates from these 10 new neighborhood icons.

3  Modern Home Makeover in East Hampton

This renovation by Blaze Makoid is stunning. Granted it started with a great piece of property, but Makoid’s complete transformation of this 10,000 square-foot residence is a visual masterpiece.The Old Orchard Project does a beautiful job integrating nature, art and structure. Yet, it also comes off as very livable and comfortable. That’s an art form in itself.

4  The Museum of the Moon

If you have a fascination for the moon, you’re not alone. The moon has been the inspiration for science, art, thoughts and ideas since the beginning of mankind. It’s illuminated beliefs, rituals, and myths for all living cultures. It’s been a measure of time and light for all living things.This touring multidisciplinary artwork installation by Luke Jerram immerses you in history, accomplishment, and meaning. One of the most interesting aspects of the exhibit is how it invites each location to add its own touches. The added elements of music, stories, mythologies then become part of the permanent installation. Enlightening and uplifting to say the least.

5  Thailand’s Kameela Hotel

Four ancient clans are represented in this highly alluring yet unusual modern hotel in beautiful. It’s the ultimate manifestation of integrating the outdoors with the indoors. The Kathu District’s lush hillsides provide the perfect setting for this modern hotel nestled right into nature.

The creators divided the grounds to represent four different clans of fictitious ancient Phuket settlers, developing each with a different architecture and lifestyle. This hotel truly looks like a dream come true.

That’s the five favorites for now. Hope you found them as interesting as we did. Let us know in the comments.

Photo by: antoine-beauvillain-17799 unsplash.com

VIOSKI is an experience of artistic expression brought to life in timeless furniture design. Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. New-century modern starts here.




10 Principles to Bring Mid-Century Modern to New-Century Modern Design

Photo by: Stefano Boeri, “Vertical Forest”

If you haven’t heard of New Century Modern design, it’s likely you will very soon.  What is it? In a word, it’s VIOSKI. A California-based design studio and furniture manufacturer, with a unique global perspective on modern design.

New Century Modern design started with Jeff Vioski’s artistic interpretation of the reimagination of mid- century modern design. From an early age, Jeff was inspired by the intrinsic relationship between nature and design, and wanted to become an architect. Armed with his formal training as an architect, he also went on to express his vision in modern furniture design.

There are 10 principles that guide New Century Modern design:

1  Creativity as the driving force. It was creativity that originally spawned the mid-century modernism movement. The idea that form should follow function emerged, bringing with it a new aesthetic. Creativity propelled the shift to clean lines, functionality, and simple forms. The continuation of creativity is the foundation of New Century Modern design.

Photo in: “Trousdale Estates” by Stephen M. Price, Lopez residence

2  Original, thought-provoking designs. While drawing from mid-century modern sensibilities, New Century Modern designs are original, not just copies of earlier designs. They are thought-provoking, and thoughtful. Every detail is addressed. Designs are artful yet approachable.

Photo: Courtesy of Dan Brunn Architecture

3  Bringing the outdoors indoors. The mid-century modern design movement was responsible for bringing spatial design to an entirely new level. In its architectural from, it produced a construct where space from the interior and exterior worlds intertwined. It brought the outdoors indoors. Whether in his modern furniture design, or in the architectural design of homes, this emotionally-charged relationship between nature and design is at the core of New Century Modern.


Celebrity home by Kenneth Brown Designs in the Hollywood Hills, CA, featuring VIOSKI Chicago I Sofa and Lounge

4  Design for living. Back in the 1950’s and 60’s, the idea of designing for living was new. It’s what shaped the revolution in furniture design. Forms became lean and modern. Sleek in style, yet functional enough to meet the needs of ordinary people. Even so, life was far more formal back then.

Today, our casual living style and demands for comfort have changed our needs.  Which is why, even as a luxury furniture collection, VIOSKI is constantly reimagining design for today’s sensibilities. Designs match up to how people live. Supreme comfort is a must in New Century Modern design.

VIOSKI Tuulla Chair. Modern Sexy. Thought-provoking. Sophisticated.

5  Simplicity rules. Necessity first. When a design is initiated, anything that isn’t necessary is stripped away. What’s left is simple structure and form. Only then, can creativity be applied to add elements back into the designs. Every design detail is there for a reason. Designs are characterized by clean simplicity. Yet they exude style, charisma and sensuality.

Pacific Design Center

6  Clean lines. We believe designs should have a calming effect on our senses. There should be a visual harmony that puts you at ease. Like the great mid-century designs, every element has clean lines in New Century Modern design.

VIOSKI Milo Chair features sensual curves with clean lines and charismatic, modern style.

7  Balance and proportion. Most of us would agree that balance and proportion are the two most important principles of design. The mid-century movement introduced a new concept of both principles. While our sense of them seems to shift over time, when proportions are right, and things are in balance, you feel it. Achieving perfect balance and proportion is at the heart of New Century Modern design.

8  Timelessness. The era of modernism brought us good design. Aesthetics and utility merged to create functional beauty that’s still relevant today. We believe designs should be timeless. They should incorporate natural materials and real wood. And, they must be artisan handcrafted to an extraordinary quality standard that will withstand the test of time.

9  Nature as a resource. Never underestimate the power of nature. Whether in form, function, flow, balance, texture or color, nature has played an integral role in the world of design and architecture through history.

Just in color alone, nature boasts splendid displays in every hue, intensity, and value imaginable. Not only is it the ultimate color resource, it’s influences are endless in New Century Modern design

Nature’s gentle river worn rocks influenced the masterful curves of the VIOSKI Douglas Sectional, as well as the color
Photo by: Shane Liem

10  Experience of artistic expression. New Century Modern design is all about how you experience it. What you feel when you’re in its presence. Many aspects of New Century Modern evoke an emotional response. Perfect proportion and balance just feel right. Unique form exudes beauty you can feel. Color stimulates emotions, reaching to the core of who we are and what moves us. Designs grounded in nature, make the emotion of it far, far greater. When all these things come together, it’s not just about what you see, but also the magic of what you don’t see. That’s the VIOSKI experience.

Let us know your thought about Mid-Century Modern or New Century Modern design

Photo by: Antoine Beauvillain -17799 unsplash.com

VIOSKI is an experience of artistic expression brought to life in timeless furniture design.  Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. VIOSKI is new century modern.


A New Century Modern Perspective

We can never underestimate the power of nature.  Science has proven its benefits for both our emotional and physical wellness. It can alter the way we feel about life.

But, nature’s influence goes far beyond our well-being, in our world of design and architecture. It makes everything better. (Note: link this to VS nature blog.)

Whether in form, function, flow, balance, texture, or color, nature has played an integral role through history. Just focusing on color alone, what nature has to offer is, literally, endless. That’s why nature is the ultimate color resource for our new-century modern furniture design business.

It boasts splendid displays in every hue, intensity, and value imaginable. From vibrant to subdued, clear to muted, neutrals to primaries, and in every color family on earth. All you need to do is look closely to see the infinite color options in the natural world.

While it’s not specifically about nature or color, we’re reminded of Paul Smith’s book, “You Can Find Inspiration in Everything … And If You Can’t, Look Again.”

Book by: Paul Smith

Just the title is a rewarding life mantra and poignant reminder. To be present. To be aware of what surrounds us.  To be rewarded with the rich and constant creative source within us. And so it is with color in nature.

In fact, there’s so much out there, it’s difficult to know where to even begin a discussion. A while ago, we started a Pinterest, “Colors” board, and while it’s still in development, we’re in awe of the infinite range of color possibilities found in nature. And, of course, we’re fascinated by how color effects our emotional being.


Whether its trees, flowers, succulents, vegetables, fruits, shrubs, or grasses, plants offer ever-changing color palettes.

Trees alone can inform thousands of color palettes. This close-up image of a tree trunk reveals a fabulous neutral palette in harmonious grays and browns. Creating gentle, relaxing spaces.

Photo by: Alberto Restifo -172369 unsplash.com
Photo by: Rebecca Olson, Barcelona Tree Bark

Greens, browns and naturals make up this peaceful color story along a tree lined lane. Greens suggest a quiet walk in the woods. They refresh and soothe the soul.


Photo by: In Color Balance, color.romanuke.com

Succulents are also a great source for beautiful palettes within the plant category. Ranging from soft greens and grays to vibrant purples, reds, turquoise and chartreuse. They transport us from serenity to rejuvenation.

Photo by: In Color Balance, color.romanuke.com
Photo by: SeedsNow.com


Birds, insects, sea life, big cats, zebras, and other magnificent animals display an expansive assortment of color possibilities.

Birds provide a huge range of colorful hues all of their own. The Greater Yellow-Naped Woodpecker sports a neutral olive green against a softened blue sky. The gray or brown tones from the branch, and accents in yellow like his nape, or in leaf green, produce a natural, perfectly balanced color palette.

Photoby: flickr.com/photos/mmushfiq/32941737631

The European Bee Eater flaunts a palette of rusty oranges, accented with greens and blue tones. Add a neutral backdrop, and yet another melodious color palette emerges, making for a happy space.

Photo by: Reincarnation Cristalero @Pixdaus.com

The Northern Flicker brandishes a palette of neutrals, with small doses of pop color in red or yellow, or a softened grey-blue. Relaxing, yet interesting.

Photo: Northern Flicker, credit birdsource.org


Turn to the sea, mountains, rivers, waterfalls, canyons, caves, mineral deposits, grasslands, sand dunes, forests, and rock formations, to start. Inspiration is truly everywhere.

The dramatic seascape of Cap Blanc Nez on the Northern Coastline of France, shows off nature’s vibrant blues and greens. This is a palette designed to sweep away the tensions of the day, and  immerse oneself in the calming effects of nature.

Photo: audreylovesparis@tumblr.com

Another landscape with geology in full display, this sedimentary rock formation presents a more subdued color grouping. The neutrals of the warm sandy and brown tones and soft blues and grays are ideal for a reflective retreat.

Photo: In Color Balance, color.romanuke.com

The Luray Caverns in the U.S. state of Virginia, reach as high as a ten-story building and are filled with clear pools of water and stalactite formations. They exude many different palettes. This one plays on subdued greens, browns, and warm earth tones. A perfect palette for new century modern design.

Photo: https://wanderwisdom.com/travel-destinations/Top-10-Most-Amazing-Caves

Inspiration is clearly everywhere in nature. From peaceful to energetic, fun to subdued, mother nature holds a color story to enhance any mood or feeling. After all, nature is the ultimate color resource.

VIOSKI is an experience of artistic expression brought to life in timeless furniture design.  Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. VIOSKI is new-century modern.

Five Blogs You Don’t Want To Miss: For Design Enthusiasts

Photo: Yoshino Cedar House collaborated by Airbnb’s design

We love design, art, architecture, travel and culture. Our business is focused on redefining modern furniture design. But we’re inspired by a far greater sphere of creativity. From fascinating travel to unexpected architecture, remarkable art installations to captivating objects in the design world, we run across blogs each week, we think are worthy of a read.  Just in case you didn’t see them, we’d like to share our five for the week, with a special thanks to the bloggers who originally posted these intriguing stories.

1. Numbers add up to an astonishing tribute. In celebrations of the 10th anniversary of its National Art Center, Tokyo commissioned Tokyo-based architect Emmanuelle Moureaux to create an installation to portray the next 10 years of the Center. What he created is a mesmerizing mass of colorful numbers spanning 2000 square meters, adding up to an incredible tribute. Dare we say mind-boggling?

Photo Courtesy of National Art Center Tokyo

2. Iconic Mid-Century Modern Homes in Palm Springs. This one hits the heart of our world. At VIOSKI, we’re immersed in reimagining mid-century modern furniture every day. Looking back at the classics that helped shape the mid-century modern movement is always inspiring. It’s no wonder these legendary architects and designers are still celebrated today. Design Milk posted this story featuring 8 fabulous iconic mid-century modern homes in Palm Springs, as a salute to modernism.

Photo by: Darren Bradley Photography

3. Italian architect Stefano Boeri’s “Vertical Forest” in China.  Stefano Boeri has unveiled plans to construct two towers covered with trees and trailing plants in the center of Nanjing. The project, which is already underway, features over 1,000 trees and 2,500 plants. It will not only provide high-density housing and office space, but the plants will also produce oxygen and absorb CO2 to help offset pollution. Boeri’s done this before in Lausanne and Milan. How brilliant!

Photo by Stefano Boeri, “Vertical Forest”
Photo by: Stefano Boeri, “Vertical Forest”

4. A Game Created Just For Designers? You don’t see this one every day. Estudio Victor Aleman (EVA) set out to develop a game that would bring us back to those times when people actually spent time gathered around together to play a physical game. They created The Grid Game, a mix of classic gaming, mathematics, and design inspirations from Dieter Rams. We’re guessing anyone can play, but designers—you just might have the advantage.

Photo of The Grid Game by Estudio Vistor Aleman

5. A Japanese Teahouse on a Vancouver Rooftop. And now, take a moment for a deep breath. In conjunction with an exhibition of Japanese architect Kengo Kuma’s work across the street, Kuma designed a tranquil traditional teahouse atop the roof of the 19-story Shaw Tower. It sits on the terrace of a modern show apartment, surrounded by stunning views. The exhibition is a retrospective of Kuma’s architectural work through photography and study models.

Photo by: Ema Peter

We’d like to hear your thought and comments. Please let us know below

VIOSKI is an experience of artistic expression brought to life in timeless furniture design.  Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. Coining and claiming new-century modern 


…and New-Century Modern Design

Have you ever stopped to think about the role balance plays in our lives? We’re taught, from an early age, that balance is a good thing. Whether taking our first steps as a child, riding our first bicycle, or getting our first checking account, balance is required.

Going into business is all about the balance sheet. For most of us, finding the balance between work and play becomes a lifelong seesaw.

The balance of nature exists on a much grander scale. The world couldn’t exist without it. Nature exhibits the ultimate display of balance. Right down to the smallest details. Examine the symmetry of a leaf, a flower, or the wings of a butterfly. Balance is everywhere.

Photo By: Deniz Altindas -38128 Unsplash.com

Without it, we just don’t feel right. This translate to our world of interior design. Have you ever walked into a room where there was too much furniture on one side of the room? Immediately, you want to tilt your head or lean to the side to adjust for the obvious imbalance of the space.

Without getting too far into Gestalt Psychology, we’re so programmed to see things in balance, that our brains automatically try to make the corrections for us. We identify the element that’s out of balance, and try to fix it in our minds. When we can’t identify what’s wrong, it can easily become a fixation.

We love balanced designs because they keep the amount of information our brains need to process to a minimum.

If you think about this, it’s a real distraction when something’s out of visual balance. It takes you away from what you’re supposed to be doing.

You feel compelled to take the time to figure out what’s wrong.
On the flip side, when things are in balance, you really don’t even notice. You see the whole of the room, or the entire piece of furniture, and you go about whatever you’re doing without a thought.

Photo by: Shane Liem

Could we go so far to say when it comes to balance in interior design, we’re more relaxed, happier and more productive when things are “just right”? We think so. We’re convinced design choices influence our sub-conscious. That’s how important balance is in our world.

Balance has many forms in design. It can be simple, yet quite complex. Symmetrical design is the easiest to accomplish. One side simply mirrors the other along a central axis.

VIOSKI Tre I Sofa is a good example of asymmetrical balance.

Asymmetrical balance, on the other hand, requires a bit more talent to achieve. There’s also radial balance, but our design world centers primarily on symmetrical and asymmetrical balance.

Jeff Vioski, founder and designer, at VIOSKI, has his own point of view for his new century modern furniture designs. He believes, “there’s an excitement to asymmetrical versus symmetrical balance. I like working both at the same time. If you can work off balance to achieve balance, its adds an element of funkiness and attractiveness. If everything is always perfectly symmetrical, it can get boring.”

The VIOSKI Tre I Sofa is a good example of asymmetrical balance. It has a low wider arm on one side, and a higher, narrower, curved arm on the other. The elements are actually off balance, but when you look at it as a whole, it still comes off as balanced. The asymmetry draws you in, making it more attractive. If well done, a bit of off-balance, will add interest.

While chairs tend to be symmetrical in balance, their form goes well beyond that for Jeff. Balance and proportion are always intrinsically linked in his designs.


How the seat of a VIOSKI chair “talks to” the back of the chair is something Jeff spends a great deal of time figuring out. The seat should not be dominant. The back should have more importance. As Jeff says, “the seat should be subservient to the back of the chair”. There’s nothing simple about this concept of balance.

Palms II Chair

To add to the complexity, our perception of balance appears to evolve over time. Our sensibilities around balance seem to transform with new perspectives. As Jeff says, “nothing is static in the design world. If you’re not evolving, you’re not being creative”.

Palms I Chair

Over the years, he’s added a few inches of height to the back of the VIOSKI Palms I Chair, because his evolving sense of balance told him it needed a little adjustment.

Chicago II Sofa – Asymmetry between the body and the lithe legs

For Jeff, the concept of balance washes over him in waves. His attraction to longer leg length prompted him to design the VIOSKI Chicago II Sofa to experience asymmetrical balance between the body of the sofa and its architectural, yet simple, base and legs.

Mitosi Sectional (5 pieces make a pentagon)

He then became drawn to the more grounded, solid relationship to the floor, exhibited in the design of the, fluid yet formidable, VIOSKI Mitosi Sectional.

Jeff’s latest wave is the high-back chair. He has another wing-back chair currently in the works. It will be released as soon as he feels it’s, well, … perfectly balanced.

Why? Because balance is everything in design, and in the world around us. It makes things easy on our brains. Gives us a feeling of comfort. It keeps us in harmony with the world as we see it, and feel it.

How do you view balance in your design? Do you find your sense of balance evolves over time? Are you a believer that balance effects our psyche?

Photo By: Ishan Seefromthesky -193028 unsplash.com

VIOSKI is an experience of artistic expression brought to life in timeless furniture design. Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality.  New-century modern furniture starts here.


Color in Modern Interiors and Furniture Design

Photo by: Pietro Jeng -266042 unsplash.com

Nothing is more subjective in interior design than the use of color. Many of us love it. But, from an early age, we perceive it quite differently. Remember that first box of Crayons? The excitement of letting your imagination loose? The thrill of choosing your very own colors?  It felt like the ultimate form of self-expression.

Things haven’t changed much. What color says about us as individuals has been the subject of countless psychological studies. From what it says about our personalities to predicting how we’ll behave, the study of color has become a source of cultural fascination. And, not surprisingly, what color says about us varies by culture.

What color says about our personalities has been the subject of countless studies.

Color also has a visceral realm, evoking emotions, around how color makes us feel. While our feelings vary based on our personal preferences, we all have some similarities. Generally, we respond to warm or cool colors in the same way. Red seems to make us feel energetic. Blue makes us feel calm.

Red makes us feel energetic. Blue makes us feel calm.
Photo by: Annie Spratt-217549 Unsplash.com

But the bold use of color in interior design? That’s a far more individual thing. When the idea of living with color in your home is introduced, color suddenly takes on an entirely new dimension. Most step back, preferring to stick with the neutral tones, and other jump in, embracing color with all its emotional overtones.

It’s no wonder color is such a power tool in the world of interior design.

Color makes a first impression. It’s typically the first thing you notice when you walk into a room.

Color sets the atmosphere. Color in the home evokes a visceral response that informs us how we think we should behave. A room with neutrals and quieter tones tells us to speak softly. A room with bright, bold colors gives us permission to be more outgoing and animated.

Quieter tones suggest we speak more softly. Living room featuring VIOSKI Nicholas II Sectional and Nicholas I end table. Interior design by Annette English.

Color transforms space. Lighter paint on the walls, and consistent color from room to room expands the perceived space, making it feel larger. Darker paint makes a space feel cozier and more intimate.

How designers use color is a true talent. Getting color right requires skill and honed sensibilities. Their talent is greatly admired by modern furniture designer, Jeff Vioski, founder of VIOSKI. “When I look at the work of interior designers who use bold color well, I’m totally inspired. It’s takes real talent to pull off a boldly colored room.”

Vlico Fabric

Color exudes confidence. When someone wears bright, bold colors, it says they are sure of themselves. The use of strong color in the home, makes the same confident statement. Playing the color card takes courage. Especially with furniture.

In the design of his new century modern furniture, Jeff Vioski prefers the colors in nature. He favors chartreuse, green bronze, spring greens, bright citrus orange, aqua blues, warm greys, and the natural colors in wood.

But given the subjectivity of color, he encourages everyone to choose the colors they love.

Most people choose a neutral for their sofa, and a pop color for a chair. You don’t see it very often, but the opposite can be quite fun. A bold colored sofa makes a real statement. Going one step bolder, color can be used in both the sofa and a chair. But not the same color. Find two colors that work well together.

Texture should also be considered. The texture in the sofa and chair should be different. When using two different colors, select two different weaves in the fabric. There needs to be separation between the two pieces.

For example, if you use a bouclè for the sofa, don’t use it for the chair. However, a smooth fabric can be used for both, as there’s essentially no texture. Texture lends itself to bright colors. It brightens the intention, and gives color depth in furniture.

Whether in a single piece of furniture, a room, or an entire space, color is a powerful tool. One that goes far deeper than aesthetics. Color stimulates emotions, reaching into the core of who we are and what moves us. It teases our senses on a visceral level. Playing the color power card takes courage. It also expands the experience.


VIOSKI is an experience of artistic expression brought to life in timeless furniture design.  Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. New-century color preference, from nature to nurture.


New Century Modern Design Fans—Here’s Five Favorite Blogs You Won’t Want To Miss

Kenneth Brown Design, Hollywood Hills home

One of the most important principles in New Century Modern Design is its intrinsic relationship with nature. So, when we run across stories that speak to this symbiotic partnership, our interest is certainly piqued.

Here’s five blogs we found particularly engaging. If you love modern architecture, mid-century modern design, nature, and ingenuity, these are for you. Enjoy!

1. Vitrocsa Turntable Window System.

Photo: Vitrocsa USA website, cabin in British Columbia, Canada

Vitrocsa USA website

What better way to invite nature into a home than with windows that bring the outdoors indoors. Literally.

These Invisible Window Walls from the Swiss company Vitrocsa, grace homes in over 20 countries. It’s no wonder. They offer the cleanest site lines possible, and cleverly pivot to open fully and immerse you in surrounding nature. Spectacular and beyond!

 2. Yoshino Cedar House for Airbnb, Japan.

Drawing from the resources of the natural environment, and the soul of the community, this beautiful Airbnb introduces a new concept that’s worth taking in.  It’s an entrepreneurial endeavor designed to revive the local community of Yoshino and help preserve ancient customs.

Photo: Yoshino Cedar House collaborated by Airbnb’s design studio

Photo:  Samara, and Go Hasegawa

Local artisans milled the local cedar, and the town craftsmen built the house. It’s maintained by the community and the proceeds all go back to support the town of Yoshino.  A wonderful idea, and an inviting showcase of nature.

3. Frank Lloyd Wright 150th Anniversary.

This piece is brought to us by the Frank Lloyd Wright Foundation, and by our friends at Design Milk.

It’s hard to believe Frank Lloyd Wright was born 150 years ago this month. A visionary in his time, his design principles are just as relevant today.

Architects and designers around the world continue to be influenced by his work and philosophies. He had a tremendous respect for nature. All his buildings were designed to live within the natural environment, and improve it wherever possible.


Photo by Robert P. Ruschak, courtesy of the Western Pennsylvania Conservancy

For Jeff Vioski, founder and designer of the VIOSKI New Century Modern furniture collection, Frank Lloyd Wright’s influence flourishes in his use of natural materials, and the harmonious relationship to nature.  (link this to the NCM blog when published)


Design Milk asked other current architects and designers to see how Frank Lloyd Wright influences their work. It’s quite inspiring to hear and see how the greatest American architect lives on in spirit and principle.

4. “Ways of Life” Exhibition at the Kulturbahnhof Kassel in Germany. Architects Christoph Hesse and Neeraj Bhatia are co-curating an upcoming exhibition as part of Experimenta Urbana, opening on July 5.

Nineteen emerging architectural firms each presents a dwelling encompassed in nature. The premise of the show is to explore the delicate balance between the relaxation naturally induced from nature and the demands for productivity from technology.

Each firm had to create within the constraints of limitations on square footage, integration of technology, and a strictly sustainable design. Fascinating.

Photo: Courtesy of Penda
  1. 5. Bower Bird House of Seduction.

A bird as an architect? Well, not literally, but the Bowerbird from down under comes pretty close. These clever birds spend months building elaborate abodes to attract a mate.

Interestingly enough, different varieties of bowerbirds chose different colors for embellishment. Typically, the more colorful birds choose more muted tones, while the more neutral colored birds go for the brighter colors in flower petals, leaves and objects to decorate their homes. Competition for female attention is tough for these little birds of seduction. This is truly nature and architecture working together for a cause.

Courtesy of Flickr User Brian Ralphs, licensed under CC BY 2.0

Let us know if you have examples of nature and design working together, or if you’d like to share any comments about these blogs.

VIOSKI is an experience of artistic expression brought to life in timeless furniture design.  Unique in style, charismatic and sensual. Each piece is masterfully created to be simple yet complex. Proportional yet fluid. Handcrafted in California, by master artisans who devote themselves to extraordinary quality. VIOSKI is new century modern.